Understanding Affiliate Marketing

How come some Internet marketers live the life of rockstars, and others seem to fail? As a successful affiliate marketer, you need to be an expert in SEO, PPC, CPA analytics, traffic, conversions, and understand what the best products are to sell on the web. Most people new to Internet marketing believe that they can get a blog, find a niche, and start marketing. Since the Google Panda update, the good old days of easy ranking and traffic don’t exist like they used to. What does work is persistence, commitment, and leverage?

Leverage Is Key To Success In Affiliate Marketing

Any affiliate marketer worth their weight in gold will have a team of people behind them. Sure it may seem like the affiliate is a one-person show. Still, behind the scenes, they will have an outsourced designer, coder, SEO, copywriters, syndicators, and a paid traffic expert. Some affiliates may dabble in all of these subjects, but affiliates that are producers will outsource to focus on product creation, JV, and marketing. Your most seasoned affiliate marketers are masters at building offline relationships and construction joint venture arrangements. It is one thing to create web traffic; it is another to borrow traffic or market to another marketer’s email list.

For those looking to become affiliate marketers and you know nothing about it, the key is to get started someplace. As an affiliate marketer, you can sell products from Amazon or information products. Some people get involved in CPA networks (stands for cost per acquisition). In those, you can market anything from how-to information, education, insurance enrollment, motivation courses, credit cards, or lead generation. Affiliate marketers can earn commissions for every sale or lead they generate, and commissions vary from 10% to 60%, depending on the product.

How Do You Get Started As An Affiliate Marketer?

For many, starting as an affiliate marketer starts with understanding keyword research and search intent on search engines like Google. Using keyword research tools like the Google External tool is a good place to start. You will want to target something that has acceptable levels of competition because if it is too competitive, you will never rank. You will need a blog, preferably on a WordPress platform, and an autoresponder if you are generating leads. You can do some small PPC campaigns on Google to test your keywords and see if your keywords convert. The goal of every affiliate marketer is to understand which keywords are your money keywords versus the ones that don’t convert. Once you understand your highly converting keywords, you can leverage your SEO efforts with outsourcing to investing in your organic campaign.

The fastest way to get traffic is to borrow it. Depending on what you are selling, it may be possible for you to market to other affiliate marketers. If you are dealing in information products creating a joint venture with an established affiliate marketer could make a lot of sense since they may already be sitting on a large list. So if you are a master affiliate or have your information product, you can negotiate a shared commission with another marketer, who will market your products to their people. This is commonly done with information products via Webinars, and it is a very successful model. Most affiliates will not be in this position, so you might consider leveraging video marketing, podcasting, article marketing, blogging, and paid traffic sources. It is important that as your Internet marketing business develops, you attend industry conferences and events to build those valuable joint venture relationships.

Are There Any Short Cuts In Marketing?

Most everything in Internet marketing takes time or money, so I don’t see a shortcut to becoming an affiliate marketer rockstar. It takes years of dedication for most affiliate marketers as they have to gain the skills necessary, and or you have to have the resources to be able to hire the experts that can help you in your business. An Internet marketing business is composed of many moving parts, and the learning curve can be complex. That’s not to say that it isn’t possible to succeed in affiliate marketing but rather that you have a realistic expectation of your results. The leverage you create through outsourcing and key relationships will be the difference between success or failure.

What Is The Best Internet Marketing System For Newbies?

I believe that your goal in your Internet marketing business should be to have multiple streams of traffic and revenue. It would be best if you had a mix of your products and other people’s products that you market. Your other goal should be to deepen your understanding of the mechanics of online marketing. Like any smart business person, find your leverage by outsourcing and removing yourself from the business as much as possible. Some systems can assist you in getting started in affiliate marketing where they will teach you the basics of keyword research, and you can become an affiliate and market their products.

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